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Morello: Kitchen Colour of the Year 2027

 A deep, moody red with a sophisticated sense of warmth, Morello brings a richer, more expressive character to the kitchen. Discover the colour, explore how to style it and find your own Morello look with our exclusive guide.

Find your kitchen style

The story of Morello

Meet Morello

Morello is our Kitchen Colour of the Year for 2027: a deep, sophisticated burgundy-red that marks a move towards warmer, more expressive interiors.

Rooted in rich berry tones, Morello sits somewhere between traditional elegance and modern boldness. Its depth comes from a considered blend of plum, crimson and grounding brown undertones, giving it the character of red without the harshness of a primary shade. 

Paired with natural materials, soft neutrals or richer tones, Morello can feel warm and cocooning, quietly sophisticated or confidently dramatic. And as the light changes throughout the day, so does its character.

Morello isn't simply a bold colour. It's a versatile foundation for a kitchen with personality. With 27 colours available from our Paint-to-Order collection, there’s plenty of opportunity to have fun pairing Morello with complementary shades – whether you’re looking to create something soft and considered or bold and expressive. 

Modern slab front Soho Morello kitchen, kitchen island with rattan bar stools at breakfast bar, Bianco calacatta worktop and upstand, brass knobs and open shelf in kitchen island holding eclectic eramics, utility room with matching Soho cabinetry in the shade  Shell.

Colour notes: Deep cherry · Plum · Crimson · Earthy brown

Why burgundy kitchens are having their moment

From the last glass of red wine on a winter's evening, to a bowl of glossy cherries on a marble countertop, to the velvet banquette of your favourite bar with candlelight catching the walls. That rich, unhurried, quietly indulgent feeling is what we've bottled in Morello.

After years of greige and safe white, Britain's kitchens are ready to feel something bold again. Burgundy has been everywhere this season, from the runways of major fashion houses to the high street. Now it's finding its way into our homes, as we move away from minimalism and stark colour towards deep, cocooning shades that feel grounded and emotional.

“We've spent years playing it safe with the colour of our kitchens, and people are starting to realise that safe doesn't always mean satisfying. Your kitchen is for you, not for anyone else. Forget outside noise and focus on a colour that will bring you joy.”

Laura Townsend, Kitchen Design Manager, Magnet

Morello isn't just red. There's more to this shade than meets the eye. Its depth comes from a carefully balanced combination of deep plum, rich crimson and grounding brown undertones – creating a red that feels refined rather than overpowering.

  • Deep plum: Adds depth and a subtle richness. 
  • Rich crimson: Brings Morello its unmistakable warmth and character. 
  • Grounding brown: Takes the edge off, giving the shade an earthy, sophisticated quality.

Together, they create a colour that can move effortlessly between classic and contemporary, dramatic and understated.  

Morello takes on a different character across our collection of door styles – timeless and considered on classic shakers like Bewdley, Ludlow and Wardley; cleaner and more contemporary on Dunham; or sleek and streamlined across Soho and Reed.

A colour that changes with the light

Morello isn't static. Natural light, surrounding colours and materials can all influence how the shade is experienced throughout the day. 

In brighter light, its berry undertones can feel more vibrant. In softer light, its deeper, warmer qualities come forward. 

The result? A kitchen colour with depth, rather than a single-note statement.

“We sampled a lot of cherry burgundy-reds before landing on Morello. It had to be a true deep cherry to translate beautifully into a kitchen, not too bright and not too neutral. Being British at heart, we also wanted a shade that married traditional elegance with modern boldness.”

The designer’s notebook

Using Morello with confidence

Choosing a bold kitchen colour doesn't have to feel daunting. Morello proves that stepping away from safe neutrals can create a warm, luxurious space tailored entirely to your personal style.

Whether used for dramatic full colour-drenching or styled as a focal island alongside natural walnut and warm brass accents, Laura Townsend, Kitchen Design Manager, shares how to design with Morello confidently. 

Laura: While there’s been a strong shift towards beiges and soft neutrals, we still see a need for an impactful colour to combat that neutrality, stand out, and create a true presence in the home. Choosing the right shade of red is notoriously tricky because there are so many variations, and not every shade translates well into a kitchen environment. We knew we needed a deep cherry red to make it work seamlessly within our palette. Across our paint-to-order palette, it’s the deeper, more saturated shades that often create the most striking interiors. We’re not afraid to be bold when it comes to colour, but every shade is selected with the wider design in mind. Morello is no exception. 

Laura: As we move into the cooler months, people naturally crave a warm, cosy, cocooned environment – going for a darker tone really creates that. It’s all about creating an emotional atmosphere – with the right setup, deep cherry tones feel luxurious, warm, and inviting.

But Morello isn’t limited to the moodier months. As we move through the seasons, the way it’s paired can completely shift its character. It works beautifully with lighter woods, soft neutrals and natural textures to create a fresher, brighter feel when the days start to get longer.

Laura: There’s a common misconception that drenching an entire kitchen in a bold colour will feel claustrophobic or overpowering. In reality, colour-drenching creates a wonderful, cocooning feel where the space feels warm and unified. If you dare to be brave, drenching the entire kitchen in an impactful shade like Morello creates a stunning theatrical outcome – it’s very much a case of seeing it to believe it.

Laura: If full colour-drenching feels a bit out of your comfort zone, meeting in the middle is the ideal approach. Morello pairs perfectly with lots of our neutrals; parchment, shell, limestone or linen – having a splash of Morello in your kitchen can provide just as bold a statement. It allows you to incorporate the rich colour you love without feeling like you've pushed yourself too far.

Laura: Morello pairs exceptionally well with rich walnut woods and warm metallic accents. Brass handles and details really make the red tones shine while adding a soft, warm hue. On the other hand, black accents give Morello a modern, crisp, and architectural feel. Don’t be afraid to lean into darker pairings – a rich walnut floor or worktop brings immense richness to the space.

Laura: A lot of people assume that if you choose a bold frontal, you have to play it safe with a plain worktop. There is no reason you can’t pair a Morello door with a dramatically veined marble-look worktop. It instantly elevates the design, makes the kitchen feel luxurious, and adds an extra layer of sophistication and elegance. 

Laura: Focus on non-permanent touches to layer in that rich tone. Blinds, floor runners, and textiles are quick wins. You can also lean into seasonal styling: moving away from light summer florals towards deeper botanical arrangements, branches, and rich autumnal displays naturally echoes the depth of Morello.

 Morello palette surgery

Your guide to styling Morello

Wondering how to style a burgundy kitchen? Dark colours are fast becoming the new neutral, and Morello is designed to work with more than one look, mixing easily with other colours and materials.

From natural textures to richer, more dramatic combinations, the right pairing can completely change the character of the colour. 

Morello + natural oak 

Warm. Grounded. Timeless. Natural oak softens Morello's depth, creating a relaxed, natural pairing that feels welcoming and easy to live with.

Morello + stone

Quietly sophisticated. Stone surfaces and softer neutrals provide balance, allowing Morello to become the defining colour without dominating the room.

Morello + brass

Rich. Polished. As a heritage shade, Morello has a natural affinity with antique materials, and with brass now huge in interiors, it's a pairing that feels both timeless and current.

Morello + soft neutrals 

A softer route into colour. For those who want to embrace Morello with a lighter touch, chalky whites, warm creams and softer neutrals create balance.  

Morello + deeper tones

Dramatic. Cocooning. Layer Morello with deeper colours and tactile materials for a richer, more immersive kitchen.

Why we’re drawn to darker kitchens

Modern slab front Soho Morello and Shell kitchen with kitchen island, Bianco calacatta worktop and upstand, brass knobs and open wall shelves holding eclectic decorations and glasses.

A history of luxury

Rich crimson dyes were once made from rare, costly ingredients, which is why burgundy tones became associated with royalty, wealth and good taste. It was a key part of the classic Victorian palette, and that heritage is part of why it still feels so luxurious today.

Traditional Shaker-style tactile woodgrain Ludlow kitchen bootroom space in bold shade Morello, brass accents and dusty oak vinyl flooring with Ludlow parchment kitchen island in foreground.

 Authentic and intentional

Darker colours speak of authenticity and resilience. In a small kitchen or a spacious one, they make the room feel deliberate, a place to express creativity through food and gather with the people you love.

Fluted front kitchen Reed from Magnet in red shade Morello, with a marbled splashback and black handles, herringbone wood flooring.

Made for slower evenings

As the nights draw in, we spend more time indoors and want our homes to feel immersive and nurturing. Deeper tones suit that mood.

"A Morello cherry coloured kitchen is the colour equivalent of pulling a cosy blanket around your shoulders on a cold evening."

A bold colour deserves a kitchen built to last

✓ 100+ years of heritage: We know kitchens intimately. It's in our DNA.

✓ Designers who listen: Your dedicated designer takes time to understand your vision, from idea to installation.

✓ Quality that lasts: Paint-to-order finishes crafted to be loved for years.

✓ Rated by customers: Rated EXCELLENT on Trustpilot ★★★★★

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